SEO (Search Engine Optimization)
For websites, there are several steps that can help your website rank higher in searches. Here are some top tips for effective SEO on your website:
1. Keyword Research
- Search terms are words or phrases that users often use to find content related to your business. Use tools like Google Keyword Planner, Ahrefs or SEMrush To find related words with high search volume
- Choose appropriate search terms for each page, such as search terms related to a specific product or search terms that align with your target audience. To increase your chances of attracting highly interested visitors.
2. Improve content (On-Page SEO)
- Title Tag and Meta Description It should contain keywords and be attractive.
- High quality content: Content must be useful and consistent with user needs. Search terms were used in a balanced way. (Don’t use too many search terms)
- URL structure: Keep the URL short and contain relevant search terms, such as example.com/furniture-wood Instead of long and complex URLs
- Headings and tags (Headings): Use H1, H2, and H3 tags to structure your content and make it easier for search engines to understand.
3. Technical SEO (Technical SEO)
- Website speed: Optimize website loading speed. Using tools like Google PageSpeed Insights
- Mobile support: Make the website display well on all screen sizes (Responsive Design)
- Sitemap and robots.txt file: Add a Sitemap to help search engines find your pages more easily, and use a robots.txt file to tell search engines which pages they shouldn’t reach.
4. Increase credibility (Off-Page SEO)
- Backlinks: Having links from authoritative websites to your website helps improve your rankings. They try to create links that come from relevant, high-quality websites.
- Social Signals: Share content on social media platforms to increase your reach and encourage sharing of your content.
5. Creating a good user experience (User Experience – UX)
- Easy to use: Menu structure, navigation, and web page usage should be designed to be easy and convenient for users to understand.
- Using photos and videos: Add visual media to attract attention. But images should be compressed so as not to affect loading speed.
6. Tracking and analyzing results (Analytics)
- use Google Analytics and Google Search Console To measure and track website performance See which search terms are getting the most traffic and continually improve your content or search terms to increase traffic.
- Analyze and test (A/B Testing) to improve web pages to better meet user needs.
SEO takes time and effort to improve regularly. Following the steps above will give your website a better chance of ranking higher in searches and getting more visitors.
Search terms related to furniture will help your website reach your target audience better. The selected search terms should cover general search terms. Specific search terms (Long-tail keywords) and words that focus on target customer groups. Here are some examples:
1. Broad Keywords
- Furniture
- Wood Furniture
- Bedroom Furniture
- Living Room Furniture
- Modern Furniture
- Minimalist style furniture (Minimalist Furniture)
2. Specific search words (Long-tail Keywords)
- Sofa made from rubberwood (Rubberwood Sofa)
- Small Coffee Table
- Stylish Wooden Bed
- Scandinavian style chair (Scandinavian Style Chair)
- Custom Wardrobe
- Cheap furniture, good quality (Affordable Quality Furniture)
3. Search words with purpose (Intent-Based Keywords)
- Buy furniture online (Buy Furniture Online)
- Furniture Store Near Me
- High quality furniture (High-Quality Furniture)
- environmentally friendly furniture (Eco-friendly Furniture)
- Custom Furniture
4. Search words for focusing on specific groups (Niche-Specific Keywords)
- Furniture for Small Homes
- Children’s furniture (Kids Furniture)
- Office Furniture
- Recycled Wood Furniture
- Industrial Style Furniture
5. Search terms used for content provide additional information. (Content-Driven Keywords)
- How to Care for Wooden Furniture
- Tips for Choosing a Sofa
- Home Decor Ideas with Wooden Furniture
- Cleaning Furniture Guide
Choosing search terms that are relevant to your customer group and website content will help you attract the right audience and increase your chances of being found on search engines. These search terms should also be updated periodically. Follow trends and changes in consumer behavior.
